Kirsty O'Callaghan is a professional communication and brand strategist. She collaborates with you to build connections, create engaging content, and foster meaningful conversations that shape public perception. Additionally, she skillfully delivers internal and external communication campaigns—ensuring the right message reaches the right people at the right time through the appropriate channels.
Kirsty has obtained a PhD from the University of the Sunshine Coast (UniSC), with her academic interests centred on children’s geographies, climate change communication, and sustainability. With extensive experience in corporate and business leadership, Kirsty continues to work alongside a committed team of academics, contributing depth and insight to every project she engages in.
Kirsty assists you in managing and shaping perceptions of your business and brand to attract new customers and strengthen relationships with existing clients and your community. The emphasis is on becoming 'top of mind' with your target market, building and managing your reputation, and cultivating rewarding and profitable relationships.
PR Services Include:
- Relationship and Reputation Strategy Development and Management
- Employee & Community Engagement
- Event Planning and Management
- Issues & Crisis Management
- Climate & Environmental Communication
- Professional, Media, and Social Communication Writing
PR process:
- Meet and Discuss: In the initial meeting, Kirsty will understand your current needs, goals, industry, team, and unique situation. She will discuss your journey so far, including the struggles and successes you’ve faced, and where you ideally want to be. Moreover, you will learn more about the services Kirsty will provide, how she operates, and what actions you can take right now.
- Creating the Approach: Kirsty will then develop your brief, strategy, plan, or campaign, accompanied by a selection of recommended tactics, tools, checklists, and research-based rationale to support implementation, achievement, and measurement.
- Meet and Discuss: During this meeting, Kirsty will explain and coach you through all aspects of your strategy, plan, or campaign. Depending on the service you’ve selected:
- Kirsty may run a workshop to train the team or assigned team member on implementing suggested strategies, or
- Review the proposed plan or program and schedule further meetings or sessions to support package delivery, or
- Present and clarify the recommended strategy and manage the campaign.
Kirsty is an active advocate for women in business and has won numerous awards for her commitment to the community. In addition to her book, Separated by Work, she offers a variety of written resources that complement her professional services in consulting, speaking, and workshops.
Awards include:
- Queensland Resources & W.I.M.A.R.Q. Gender diversity champion 2017,
- Brisbane Women in Business Awardee of Merit for community dedication 2016,
- S.I.M.N.I. International Women’s Day Small Business Woman of the Year 2016,
- Lions Clubs International D.G’s Excellence in Service Award for outstanding community service 2015,
- Social Media Marketing Institute Best Student Social Media Campaign finalist 2019, and
- University of the Sunshine Coast, Academic Excellence Award 2020.