Social Media

Social Media

Social Media

Kirsty O'Callaghan supports you to leverage the appropriate social media platforms to engage authentically with your target public. She aims to successfully connect with consumers and expertly inform, entertain and convert followers. In other words, communicate your company’s brand and message clearly online so you stand out from the crowd.

Social media affects the political, business and socio-cultural spheres of our everyday lives. Subsequently, having an individually designed and researched social media strategy is vital for business and brand success. Also, with the prevalence of social media use, monitoring and measurement is now a necessary skill for organisations and businesses to improve their social media performance and protect organisational reputation.

Kirsty can save you time, and help you share your message, brand or product in an engaging, multi-platform experience, with the world. Results include building quality relationships with your community and your customers, gaining maximum engagement, excellent return on investment, and reaching expert or 'go-to' status. 

Social Media services:

  • Social Media Approach and Strategy Development
  • Concept Development and Content Creation – all online platforms
  • Online Engagement and Crisis Management Campaigns
  • Professional and Social Communication Writing
  • Individual or Multiple Social Media Platform Support
  • Evaluate and Optimise Social Media Campaign Performance

Social Media process:

  1. Meet and Discuss: During the first meeting, Kirsty will gain an understanding of your current needs, your goals, your industry, your team and your unique online situation. She will discuss where you have come from, the struggles and wins you have experienced, and where, ideally, you want to end up. Additionally, you will learn more about the service Kirsty will be providing to you, how she works, and some actions you can take right now.
  2. Creating the Approach: Kirsty then develops your brief, strategy, plan, or campaign, with a range of recommended tactics, tools, checklists, and research-based rationale to support implementation, achievement and measurement.
  3. Meet and Discuss: During this meeting, Kirsty explains and coaches you all areas of your strategy, plan or campaign. Depending on the service you have selected:
  • Kirsty will run a workshop to train the team, or assigned team member, to implement suggested strategies, or
  • Go over the plan or program suggested and lock in further meetings or sessions to support package delivery, or
  • Present and clarify recommended strategy and manage the campaign.

Social Media Services Menu:

SOCIAL MEDIA STRATEGY CREATION - AUD *$595 

  • An email questionnaire, and 1 hour 30-minute consultation with Kirsty, so that she can better understand your business and what you aim to achieve with your social media activities. In this consultation, we will also identify who your target audience is; then, establish clear goals, objectives, and key messages. 
  • A customised comprehensive Social Media Strategy document with clear, actionable recommendations (based on analyses of your social media performance data, plus current industry and academic research) explaining how you can improve your business’ social media performance.
  • A 1-hour Social Media Strategy consultation session where Kirsty walks you through the report findings, supporting information and checklists in clear language (no jargon) and provides advice on how you can implement the recommendations. 
  • An electronic and hard copy of social media strategy and supporting information.

BRONZE PACKAGE - SM MANAGEMENT - AUD *$415 pm 

  • A 30-minute Zoom or phone consult
  • 1 social media platform
  • 3 posts per week
  • Selected images creation in Canva,
  • Product | service tagging and link to a website
  • Optimise profile
  • Weekly summary email
  • Monthly Zoom or phone meeting and report

SILVER PACKAGE - SM MANAGEMENT - AUD *$550 pm 

  • A 30-minute Zoom or phone consult
  • 2 social media platforms
  • 3 posts per week per platform
  • Selected images creation in Canva,
  • Product | service tagging and link to a website
  • Upload 1 short video p.m
  • Optimise profiles
  • Weekly summary email
  • Monthly Zoom or phone meeting and report

GOLD PACKAGE - SM MANAGEMENT - AUD *$820 pm 

  • A 30-minute Zoom or phone consult
  • 3 social media platforms
  • 4 posts per week per platform
  • Selected images creation in Canva,
  • Product | service tagging and link to a website
  • Upload 2 short videos p.m
  • Optimise profiles
  • Weekly summary email
  • Monthly Zoom or phone meeting and report

*INCLUSIONS | EXTRAS | RECOMMENDATIONS

  • Ad campaigns and boosting posts for all platforms available at an additional cost, and can be added to package as a once of, or regular inclusion. 
  • All packages include monitoring and moderation.
  • Additional services upon application, including: social media page set up, blog writing, group creation and activity, customer service, engaging with similar industries and audiences, and additional online tools implementation and use. 
  • We recommend a social media strategy to maximise engagement and return on investment. Therefore, initial package purchase must be combined with a social media strategy creation, ensuring consistent brand image and voice, and strategic plan implementation.  
  • A 15% discount will apply to social media strategy creation cost when bundled with the chosen package.