My whole career has been a combination of corporate and small business hands on experience, and during the last decade I have watched on with interest, and attempted to participate, as the way businesses communicate their message to their customers has multiplied, technology driven mediums have increased, and consumer expectations of professional goods and services have soared.
After publishing my book, Separated by Work, I realised that to compete in today’s business world I had to immerse myself in learning the most up to date information available. Where was the best place to do that? University of course, where I am currently completing a Bachelor of Communication, majoring in PR and Social Media.
As I learn, I come across tools that make me recognise I have been mostly winging it for the last 10 years. Just hanging in there with passion and enthusiasm for my work, but ad-libbing my communication strategies it all the same. A couple of valuable templates I came across today are, what I believe to be, a business ‘must have’ and a ‘wish I could have had a long time ago’.
Content rules: how to create killer blogs, podcasts, videos, eBooks, webinars (and more) that engage customers and ignite your business is one of my social media subject’s texts. In the book, which I highly recommend you get a copy of, Handley and Chapman share a blog template and a content rules checklist. To get the links to their ‘secret insiders page’ you must buy the book, but I was so impressed with the book and the tools they share throughout and on their website I wanted to let all my business friends know.
I like to shout it out whenever I come across a wonderful piece of advice, a great product or upon receiving excellent service. So, to finish off I will borrow the final bit of advice from the end of the above recommended blog template:
“Shout it! Spread the word! Tell your family! Your friends! Facebook! LinkedIn! Let your network know your post is live; generate excitement for the post and earn some well-deserved kudos.”
Have you read this book and used the tools? Do you have other tools that you find valuable in creating great content and getting your message to your customers? If so, please share them here, or your thoughts on the book.
Until next time, Kirsty