Kirsty O'Callaghan helps you leverage the right social media platforms to engage authentically with your target audience. Her goal is to connect successfully with consumers and expertly inform, entertain, and convert followers. In other words, communicate your company’s brand and message clearly online so that you stand out from the crowd.
Kirsty can save you time and help you share your message, brand, or product with the world in an engaging, multi-platform experience. The results include building quality relationships with your community and customers, gaining maximum engagement, achieving an excellent return on investment, and reaching expert or 'go-to' status.
Social Media services:
- Social Media Approach and Strategy Development
- Concept Development and Content Creation – all online platforms
- Online Engagement and Crisis Management Campaigns
- Climate and Environmental Issues Communication
- Professional and Social Communication Writing
- Individual or Multiple Social Media Platform Support
- Evaluate and Optimise Social Media Campaign Performance
Social Media Strategy | Campaign Creation:
- Meet and discuss: In the first meeting, Kirsty will gain insight into your current needs, your goals, your industry, your team, and your unique online situation. She will explore where you have come from, the challenges and achievements you have faced, and where you ideally want to end up. Additionally, you will discover more about the service Kirsty will provide, her working style, and some immediate actions you can take.
- Create the approach: Kirsty will then create your custom comprehensive Social Media Strategy document, complete with clear, actionable recommendations based on an analysis of your social media performance data, as well as current industry and academic research, explaining how you can enhance your business's social media performance.
- Meet and discuss: In this meeting, Kirsty will guide you through the report findings, supporting information, and checklists using clear language (no jargon) while providing advice on implementing the recommendations. Depending on the service you have selected:
- Kirsty will run a workshop to train the team or an assigned team member to implement the suggested strategies and content.
- She will also go over the proposed plan or program, scheduling further meetings or sessions to support package delivery.
- She will present and clarify the recommended strategy and provide selected social media management services.
- You receive an electronic and hard copy of the social media strategy and supporting information.
Social Media Management Services include:
- Social media audit and strategy
- Multiple social media platforms
- Content suggestion and creation
- Content curation
- Selected images creation
- Product | service tagging and link to a website
- Upload short videos
- Audit and optimise online profiles
- Create social media calendar
- Social media page set up
- Blog writing
- Group creation and management
- Online customer service management
- Engaging with similar industries and audiences
- Monitoring and moderation
* Price for all services on application – contact Kirsty now.
* A written services contract will be provided that clearly outlines the work agreed upon.
Kirsty is an active advocate for women in business and has won multiple awards for her community dedication. As well as her book Separated by Work, she has a range of written products that align with her professional services in consulting, speaking, and workshops.
Awards include:
- Queensland Resources & W.I.M.A.R.Q. Gender diversity champion 2017,
- Brisbane Women in Business Awardee of Merit for community dedication 2016,
- S.I.M.N.I. International Women’s Day Small Business Woman of the Year 2016,
- Lions Clubs International D.G’s Excellence in Service Award for outstanding community service 2015,
- Social Media Marketing Institute Best Student Social Media Campaign finalist 2019, and
- University of the Sunshine Coast, Academic Excellence Award 2020.
